Advertisement for KASI SportsWare:
https://vimeo.com/43087934We, (Chris,Emma and Clara) had the task of creating a company slogan to sell sportswear and promote our brand name KASI. We had come together and brainstorm ideas that would best suit our company, its the brand that we are trying to sell.
As we are a sports merchandise company, the intention of our advertisement is to 'sell' the idea that KASI caters to a wide variety of sports, people and sportswear. Keeping this in mind, we needed to think of engaging and original ideas that we thought would best draw our customers in.
Our aim was to keep the ideas pretty much the same as our first group project to keep the consistency when it came down to making the 15second advertisement. This involved keeping a theme of black and white and having some kind of sports equipment as our main focus, so it was clear what exactly it was we were trying to sell.
Our Sports Ware Merchandise Company KASI provides to all audiences and caters to a variety of different sports. Our advertisement displays this appropriately given the time we had to do it in and the amount of group time we had together.
By: Clara de Haan, Emma Ngatai and Christopher Scott
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