The Clip

Storyboard

The Clip

This is my final clip. I wanted it to show how mass produced objects/item (eg: cards) are made for a purpose in Industrial design and one of the main purposes is that of human interaction with that object/item.


Reference to sound used:
http://www.freesfx.co.uk/soundeffects/upbeat/

Concept 3

Cards

A Mass Produced Object that Benefits Society Through a Purpose for Human Interaction.

I showed the the beginning of my stop motion in only a few seconds which wasn't very good at all and I couldn't manage to do what I was intending to do in a stop motion so I decided on this third concept. Which includes the use of cards where I have decided to focus more on the purpose/functionality of the object/item that benefits our society in a sociable way rather than concentrating on the attachment/bond to an object/item.

Font used for the text: A NEW WAY OF SEEING. 
I developed this font from the playing cards themselves so that it links the two.

Concept 2

Notebook

Forming an Attachment/Bond to a Mass Produced Object Through Time

My first idea showed the relationship between the object and its owner, but I wanted to concentrate more on the human interaction (consumer) side than that of the objects point.

The Notebook

I wanted to show how my I am doing my layouts for the notebook. IE: this is the format for the end of the first 5 days.

300 Words

The Clip

I am majoring in industrial design so I looked into how mass produced objects/items becomes something unique to its owner. This is shown through how its owner treats their object eg: drops it and it gets a crack or scratch marks. If they chose to make it their own through drawing on it or decorating it to show their own personality/identity in their object. I believe that through consumerism that most objects/items that are mass produced develops its own personality and attachment to their owner as time goes on because the consumer has their own unique identity that this is shown through their objects/items. These small decorative qualities are not for the wider consumer (the whole) but just for that consumer whose object it is as they have journeyed and developed an attachment/bond to that object. I also believe that all mass produced objects should benefit society for a purpose that human interaction with that object/item becomes unique to those who are interacting with that object eg: memories made through using that object/item. I am also very big on aesthetics of and object/item because that is usually what attracts the consumer in to buy it.
So I want to try and show this in my process as well as in my clip.

Concept 1

The Hat

A Mass Produced Object Develops its own Identity through Human Interaction

This was my first idea where I wanted to show how the industrial state of our world with everyday objects that we have, becomes unique through time. The object develops its own identity as its owner becomes attached that that object.

Interim 101 Clip

Progression of DSDN 101 Clip:

DSDN 101 - Group Assignment Two

Advertisement for KASI SportsWare:

https://vimeo.com/43087934


We, (Chris,Emma and Clara) had the task of creating a company slogan to sell sportswear and promote our brand name KASI. We had come together and brainstorm ideas that would best suit our company, its the brand that we are trying to sell.

As we are a sports merchandise company, the intention of our advertisement is to 'sell' the idea that KASI caters to a wide variety of sports, people and sportswear. Keeping this in mind, we needed to think of engaging and original ideas that we thought would best draw our customers in.

Our aim was to keep the ideas pretty much the same as our first group project to keep the consistency when it came down to making the 15second advertisement. This involved keeping a theme of black and white and having some kind of sports equipment as our main focus, so it was clear what exactly it was we were trying to sell.

Our Sports Ware Merchandise Company KASI provides to all audiences and caters to a variety of different sports. Our advertisement displays this appropriately given the time we had to do it in and the amount of group time we had together.

By: Clara de Haan, Emma Ngatai and Christopher Scott

Brainstorm

The Clip

Brainstorm

I explored the Narrative and Ideas to my discipline (Industrial Design) by branching them out further and added quotes that relates to what I want to get across to my audience.

Experimental Stop Motion Test

In this short Stop Motion Video I wanted to show the general idea that I was exploring in doing for my Clip. It starts off as a common standard white cube and then transforms into something personal through the drawings they had made on it as its owner develops a personal attachment to it.

Research

Inspiring Storyboard

I like how this storyboard creates an atmosphere through the use of techniques such as zooming in.

Research

Inspiring Stop Motion Video

I like this video as it is creative and unique. I would like to show a similar technique in my own animation.

Group Work One

Project 3 - The Clip

Group Work One

Investigating The Discipline of Industrial Design through brainstorming.

DSDN 101 - Group Assignment One

Kasi Sportsware

By: Clara de Haan, Emma Ngatai and Christopher Scott

Flash Animations

First Test:

Getting use to using flash and making a short general animation to what I want to show.

Close Final

Including sound to animation and I feel that by adding in a glow filter it communicates my word better to its audience.

Final Animation:

This is my complete animation of my One Word Film. This final animation has the same basic concept from my brainstorm storyboard, but is different to my storyboard as I had decided to include a glow filter as seen in my close final. I really believe that the sound makes my animation effective. However it also brings across the essence of my word without sound just as well. The ending that I had decided on this final animation I believe brings the whole animation together making it very effective.

One Word Film - Final Storyboards

Final 3 Storyboards:

I developed these 3 storyboards from 3 of my brainstorm ideas.

Snake:

I chose to use snake as 1 of my final words as i really liked the idea of using a classic old game and creating something new from it. I used the letter of my word to create the snake itself and as the animation continues the letters are collected along the way and attaches to the tail of the snake to create the word. I also thought that this word holds a lot of room for development, especially with the font.

Glue:

I really liked the idea of making having the words stretching and stick together so I decided to use the word Glue as 1 of my final storyboard ideas. There is also area for me to play around with this word further through developing the fonts and the directions that the letters enter in the stage.

Light:

The word Light provided me with room to explore different ways to express the essence of the word. I liked the idea of using negative space to show the word, as this is more effective. I chose to do this word for my final animation because I know that if I communicate the word Light across right the animation will be very effective.

One Word Film - Storyboards

Brainstorm Mini Storyboards

I brainstormed 8 mini storyboards on words that I word could possibly use for my final.

Kerning

Original Letters Rearranged:

In the first image we worked with san-serif and serif fonts to test out how different kerning spacings effects the different fonts. Starting out with very small kerning spacing between the letters at the top of the page and ending with bigger kerning spaces at the bottom of the page. The serif font looks best with medium kerning spaces, as it is the easiest to read. The san-serif font looks most effective with small kerning spaces, as it draws your eye in more and this makes it easier to read rather than having bigger gaps between the letters where nothing draws your attention to the next letter and so on.

Hatching in Kerning Spaces:

Using tracing paper we hatched in the gaps between the letters to show the how kerning influences the way we perceive and read a word. The shape and width of a letter influences how far away the letters are from each other to create even kerning spaces, so that the word is easier to read.

Individual Drawing

My inspirational designer is Klara Ostaniewicz. Her work is inspiring to me because of how she uses perspectives to capture her audience. Her work draws the eye in by adding just that hint of colour. I used most of the techniques that we have practiced throughout the exercises. I was also inspired through her use of detail in her drawings, so I have decided to add the Hatch exercise within my drawing and an orthographic view of my camera. Over all I found Klara's work very interesting and enjoyed translating her work into my own perspective.

Touch and Draw

Inspiration

The 2 point perspective is actually 3 point perspective which I have decided to do for my individual.

Sectional